AWP has been working with retailers to solve merchandising challenges since 1953. Our team combines in-depth research with front-line retail experience to anticipate and meet the needs of our clients and their business practices. All employees, from the manufacturing department through to the sales team, work to truly understand the business of our clients. Therefore, a customer-oriented approach and experience in retail-merchandising has established AWP as an industry leader.

One of the cornerstones to AWPs success is our communication procedures. Our team conducts twice weekly internal meetings in which the designated Project Manager communicates directly with the engineers, prototyping professionals, senior designers, manufacturing experts and other sales staff to streamline the production process. The staff at AWP works as a team to create a unique store fixture from the ground up.

Our proven history, industry knowledge and communication procedures combine to give AWP the ability to design fixtures that meet our client's intended objectives. At Advance Wire Products, we believe that a fixture is worth its weight in gold.

Our President: Ron Le Boutillier

We want to place our clients ahead of the competition.  We don't want to be concerned about today's fixture styles; we want to be concerned with tomorrow's fixture styles.  Merchandising is truly an art form.   We build fixtures that will produce results.

International Sales: Brent Le Boutillier

If I could attribute OUR SUCCESS to one factor it would be this: WE PRIDE OURSELVES IN THE SERVICE WE PROVIDE. You will not find this service elsewhere.

Regional Sales: Bruce Davis

We look for people that have an urgency to get the job done right.  They have to have the drive to win.  You can't teach these qualities.  Our people are faced with difficult challenges and they have to come up with the correct solution quickly.  In our business you need the right people, and at Advance Wire our clients deal with the right people.

Developing a fixture is a creative process, and to produce results quickly, we draw from our experience and ask the right questions. At Advance Wire there is an urgency to get it right the first time, every time -- rather than being fixture manufactures, we like to think of ourselves as merchandising consultants.

We ask you to offer us your most difficult merchandising challenges. Give us an opportunity to show you how we can take these challenges far beyond your expectations.